Testing The British Airways ‘Best Price Guarantee’

If you’re booking a British Airways flight through a travel site (other than directly through BA’s website) you might want to read this first.

I was recently searching for a British Airways flight through Sky Scanner and noticed that the cheapest price listed was through Travel Up. In fact, the 5 cheapest prices quoted for this particular flight were all through travel agencies. They were selling exactly the same flights for considerably less than British Airways. The price quoted by Travel Up was coming in at almost £50 less than the flight price listed on the BA website.

Naturally a £100 saving (over two tickets) seemed like a no-brainer, that was until I did a little digging on Travel Up – and with many mixed reviews and horror stories of flight date changes, additional fees, price increases & unconfirmed bookings, I decided not to chance it. Instead, I started researching if BA would do a price-match on BA flights offered cheaper elsewhere, and sure enough, they do!

The British Airways Best Price Guaranteepage states: “We believe that if you book flights directly with us, you deserve the very best deal. Which is exactly what you’ll get with our Best Price Guarantee. If you book with us, but find a qualifying British Airways flight for less elsewhere and let us know on the same day as you book, we’ll refund the difference”

Almost sounds too good to be true, right? Well, it isn’t!

There are restrictions on what British Airways will consider a “qualifying flight” – essentially they need to be identical flights (fare class, dates, times etc) operated by British Airways. You will need to book your flights through British Airways first, then fill in the claim form with details of your booking and the cheaper prices you found, then submit further evidence if requested. You do run the risk of British Airways refusing to match your flight; but if you read the instructions carefully and follow them I don’t see any reason why they would refuse to pay up.

Not many people seem to know about the BPG offered by BA so it was hard to find out how it panned out for others, but the few threads I have read about this where overwhelmingly negative.

I decided to chance it and book my tickets through British Airways directly, even if I didn’t get the £100 saving back through the Best Price Guarantee – at least I wouldn’t be laden with the stress of worrying that the alternative booking sites would mess with my booking. I filled in the claim form the same day, and just two days later, British Airways got in touch to confirm they would be refunding me the £100 price difference. I didn’t even have to submit the screen-shots. Hallelujah!

If you’re wary of booking through third parties this is a great way to save on your travels. I’m surprised it’s not more commonly advertised, which is why I am so keen to share this with you all!

How It Works

Here’s how to make use of the British Airways Best Price Guarantee when you’ve found the flight cheaper elsewhere. Here’s a random BA flight to Amman found through Sky Scanner:


The cheapest flight price listed through Sky Scanner is priced at £474 via Omega Flight Store. The British Airways website offers the exact same flight for £524 – exactly £50 more than Omega Flight Store. It ranked as the 6th most expensive price for the flight.

To take advantage of the Best Price Guarantee you will need to:

– Book your flight through the British Airways website
– Read the instructions set out on the Best Price Guarantee page
– Take a screen-shot of the competing price that includes all the flight details & additional fees on the sellers website. Ensure that the flight number/details/class match up with your British Airways reservation and are all visible in your screen shot (or take multiples). You will also need to show the time and date the screen shot was taken (the time/date on your browser bar should help)
– Make sure you include details of any additional booking fees/credit/debit card fees on top of the ticket price
– Fill in the form on the same day you have booked your BA flight – any later and it won’t be valid

One of the common complaints I’ve read about the BPG is British Airways refusing to honour it when additional card charges/booking fees are not indicated or clearly shown. Some travel sites make it difficult to get a final price (including card processing fees) without actually booking/signing up – but this is essential to taking advantage of the BPG. With Travel Up, I had to create an account to allow me to calculate the cost of the credit card fees, but I did not have to fill in any credit card details.

All in all, it’s a pretty straightforward process that could save you a fair amount of money and stress in the long run. If you’ve taken advantage of the BPG let me know how it went for you. I’m also interested in hearing about your experiences in booking through third party sites such as Travel Up – are they worth it?

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